Jay Brooks

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Recent Posts

The Bursting Internet

Posted by Jay Brooks on Aug 25, 2015

As a cloud-based software company, we always keep our eyes focused on the big picture. In particular, the state of the Internet…you know, the thing that makes all of this possible.

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Topics: Technology

The Great Divide: Advertising vs. Content Creators

Posted by Jay Brooks on Aug 11, 2015

A few weeks ago, we attended our sixth Cannes Lions Festival of Creativity. Over the past few years, the festival has slowly changed its dynamic, with this year exhibiting the most notable change.  

Traditionally, Cannes Lions was an event where the Advertising Industry could let their hair down, show off their work and celebrate the industry as a whole. This year, we observed a massive shift and division of the events. 

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Topics: Cannes Lions

Top 5 Tips For Selecting an IT Vendor

Posted by Jay Brooks on Jun 29, 2015

As a SaaS provider, we rely on outside vendors for our infrastructure. Whether it be a cloud, co-lo, CDN or in-house platforms we’ve tried many with varying degrees of success and had to replace major components from time to time. Here are our top 5 tips based on what we’ve learned:

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Topics: Technology

Kim K or 4K?

Posted by Jay Brooks on Jun 15, 2015


A few months back, the highly publicized pictures of Kim Kardashian where touted to “break the internet”. Well, we all know as bizarre and self-serving as the publicity stunt was, it really broke nothing except some eyeballs. However, 4K video on the other hand, just might.

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Topics: Technology

Where HBO's Silicon Valley nails it ...and where it kinda misses

Posted by Jay Brooks on Jun 4, 2015

As a tech company, Silicon Valley is on the top of our watch list. With its raunchy humor, candid look at tech giants and assessment of the startup game, it’s truly priceless viewing. If you have not seen it (and are not easily offended) you should. It’s a show that’s binge-watch-worthy.

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Topics: Humor

The Browser & The Business User

Posted by Jay Brooks on Mar 13, 2015

Recently Chrome discontinued support of the Apple Quicktime plug-in.  While the internet at large didn’t even blink, business users - in particular video centric businesses - experienced considerable heartburn over the issue.  I read a statistic that stated less than 2.5% of the sites on the web used the quicktime plug-in.  Ok, that seems plausible but is that an accurate or qualified measurement?  Drilling into that statistic reveals that those 2.5% happened to be the video content producers.  Apple’s format of choice and the most popular internal format of vast number of video content producers is still MOV.  Furthermore, “sites on the web” doesn’t account for the countless MAM and DAM systems that have relied on the QT plug-in as it’s been an internet staple for over a decade.

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Topics: Business

Numero Uno – Backstory

Posted by Jay Brooks on Feb 23, 2015

So here we go, the first post on our new blog.  Here at Simian we have lots of ideas. We’re like an idea factory that manufactures and dismisses far more ideas than we will ever use, because it keeps things interesting. Sometimes, the ideas we dismiss are great in theory but, our pragmatic approach to product design and technology, dictates that we pull back a bit until an idea is truly worth pursuing. Sure, building a time machine is a great idea, but the practicality of it just doesn't pass our "doable" and “can do it better than anyone else” test.

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