Cutting the Cord: Brands in the Age of OTT

Posted by Heather Prather on Nov 24, 2015 8:08:13 AM

When it comes to broadcast television, cord cutting and cord shaving are fast becoming the norm.  Viewers are canceling subscriptions to cable and satellite services at breakneck speed in the interest of cutting cost and let’s be honest as a form of rebellion against the monopoly over our viewing habits that these companies hold.

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Topics: Business

Brands Under the Influence: The Benefits of Social Media Influencers

Posted by Team Simian on Nov 18, 2015 10:26:43 AM

While celebrity and spokesperson brand endorsements have become a staple marketing go-to tactic (hello, Captain Kirk!); in the age of social media, so has partnering with a “celebrity” of the social media world = A Social Media Influencer.

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Topics: Advertising

Simian Top Picks: Video Encoding Software

Posted by Team Simian on Nov 5, 2015 12:00:00 AM

Since we know a thing or two about video encoding and since web browsers are moving to pure HTML5 (and are no longer supporting of plugins like QuickTime), encoding for the web is more important than ever. Of course it goes without saying that for ease of use, performance and saving time (not to mention kick-ass playback), the Simian Real Time Video Encoder 2™ (RTVE2) is our top pick. But to be fair and to help cut through the sea of encoding confusion, there are a couple of standouts for those who want to weigh their options.

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Topics: Technology, Video Production

Video Encoding for the Web and the MP4: What You Need To Know

Posted by Heather Prather on Oct 26, 2015 9:57:30 AM

It’s no secret that encoding video for the web has posed numerous challenges. With every browser type requiring the download of various plugins to support different video formats, encoding video was not only difficult for the developer, it more often than not, offered a sub-par experience for audiences.

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Topics: Video Production

Simian’s Guide To Mobile Video Advertising

Posted by Heather Prather on Oct 8, 2015 11:54:07 AM

We cannot live without our cell phones. Think that’s an overstatement? Stats show that we spend a disproportionate amount of time on them—and selfies, texting, calls and emails aside—video is at the top of the list of primary uses for our little pocket pals.

According to the 2015 Internet Trends Report, the average user spends 2.8 hours a day on their mobile phone, so the bigger question we need to ask is, how can marketers adjust their ad spend and reach their audience? It’s clear that mobile video is key. But advertisers are falling short. How can you keep up?

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Topics: Business, Advertising

Simian’s Top Secret Features: Part 2

Posted by Brian Atton on Sep 15, 2015 3:10:01 PM

Wow! Such a great response to Part 1 of our Simian Secret Features piece, it’s time for another round. Here goes Part 2 of Simian’s list of Top Secret Features ….plus a couple of bonus tips. Check ’em out, give them a try and work …even smarter!

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Topics: Insider, Simian

Simian at the VMA’s…and the winners are…

Posted by Paty Huthert on Aug 31, 2015 12:37:00 PM

Photo Courtesy of MTV

Simian clients took the VMA’s by storm!
We’re so proud of both our nominated and winning clients and their achievements – well done everyone.

From Song of Summer to Video of the Year, there was no limit to the creativity on display in these, the videos we’ve all come to love in 2015.

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Topics: Awards

The Bursting Internet

Posted by Jay Brooks on Aug 25, 2015 9:12:23 AM

As a cloud-based software company, we always keep our eyes focused on the big picture. In particular, the state of the Internet…you know, the thing that makes all of this possible.

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Topics: Technology

Simian’s Top Secret Features: Part 1

Posted by Brian Atton on Aug 18, 2015 1:16:00 PM

It’s no secret that Simian is one of the most powerful media sharing and presentation platforms available and features a plethora of benefits, but did you know that Simian also features a bevy of hidden gems that perhaps even the savviest Simian users aren’t aware of?

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Topics: Insider, Simian

The Great Divide: Advertising vs. Content Creators

Posted by Jay Brooks on Aug 11, 2015 8:27:17 AM

A few weeks ago, we attended our sixth Cannes Lions Festival of Creativity. Over the past few years, the festival has slowly changed its dynamic, with this year exhibiting the most notable change.  

Traditionally, Cannes Lions was an event where the Advertising Industry could let their hair down, show off their work and celebrate the industry as a whole. This year, we observed a massive shift and division of the events. 

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Topics: Cannes Lions

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