Tasty Tidbits: Taking a Bite Out of Short Form Content Challenges

Posted by Team Simian on Feb 2, 2016 11:34:05 AM

Video is king. Are we stating the obvious? Perhaps, but it’s important to understand that the majority of video consumption today is delivered in the form of short, snackable video = Short Form Content.

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Topics: Video Production, Advertising

Straight Talk From Top Executive Producers On What Makes A Great Director

Posted by Team Simian on Jan 21, 2016 9:22:05 AM

As a video production company, wouldn’t it be great to hear straight from the leading executive producers and managing directors in the industry exactly what they are looking for when hiring new directorial talent?

Heck yeah, you say?

We thought so too, so we reached out to some of the best in the video production biz for the inside scoop.

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Topics: Video Production

Star Wars Production Facts: A Geek’s Guide

Posted by Team Simian on Dec 8, 2015 8:28:43 AM

Long ago, in a galaxy far, far away …little known happenings, endless financial and creative struggles and seemingly impossible situations were endured by production and beyond while bringing the Star Wars franchise to life. Over the years, many of these behind-the-scenes stories and tidbits have remained relatively unknown to planet earth… until now.

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Topics: Humor, Video Production

In-House, Collaborative and Licensed Content: Weighing Your Options

Posted by Team Simian on Dec 1, 2015 8:39:32 AM

So you’re ready to begin development on your own video content strategy. Awesome! But what’s the best way to get started? What options are available to you? Which are most affordable and which will get you the most bang for your time and effort (and revenue) buck?

The best part is, there is no right or wrong way…just options!

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Topics: Video Production

Cutting the Cord: Brands in the Age of OTT

Posted by Heather Prather on Nov 24, 2015 8:08:13 AM

When it comes to broadcast television, cord cutting and cord shaving are fast becoming the norm.  Viewers are canceling subscriptions to cable and satellite services at breakneck speed in the interest of cutting cost and let’s be honest as a form of rebellion against the monopoly over our viewing habits that these companies hold.

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Topics: Business

Brands Under the Influence: The Benefits of Social Media Influencers

Posted by Team Simian on Nov 18, 2015 10:26:43 AM

While celebrity and spokesperson brand endorsements have become a staple marketing go-to tactic (hello, Captain Kirk!); in the age of social media, so has partnering with a “celebrity” of the social media world = A Social Media Influencer.

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Topics: Advertising

Simian Top Picks: Video Encoding Software

Posted by Team Simian on Nov 5, 2015 12:00:00 AM

Since we know a thing or two about video encoding and since web browsers are moving to pure HTML5 (and are no longer supporting of plugins like QuickTime), encoding for the web is more important than ever. Of course it goes without saying that for ease of use, performance and saving time (not to mention kick-ass playback), the Simian Real Time Video Encoder 2™ (RTVE2) is our top pick. But to be fair and to help cut through the sea of encoding confusion, there are a couple of standouts for those who want to weigh their options.

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Topics: Technology, Video Production

Video Encoding for the Web and the MP4: What You Need To Know

Posted by Heather Prather on Oct 26, 2015 9:57:30 AM

It’s no secret that encoding video for the web has posed numerous challenges. With every browser type requiring the download of various plugins to support different video formats, encoding video was not only difficult for the developer, it more often than not, offered a sub-par experience for audiences.

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Topics: Video Production

Simian’s Guide To Mobile Video Advertising

Posted by Heather Prather on Oct 8, 2015 11:54:07 AM

We cannot live without our cell phones. Think that’s an overstatement? Stats show that we spend a disproportionate amount of time on them—and selfies, texting, calls and emails aside—video is at the top of the list of primary uses for our little pocket pals.

According to the 2015 Internet Trends Report, the average user spends 2.8 hours a day on their mobile phone, so the bigger question we need to ask is, how can marketers adjust their ad spend and reach their audience? It’s clear that mobile video is key. But advertisers are falling short. How can you keep up?

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Topics: Business, Advertising

Simian’s Top Secret Features: Part 2

Posted by Brian Atton on Sep 15, 2015 3:10:01 PM

Wow! Such a great response to Part 1 of our Simian Secret Features piece, it’s time for another round. Here goes Part 2 of Simian’s list of Top Secret Features ….plus a couple of bonus tips. Check ’em out, give them a try and work …even smarter!

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Topics: Insider, Simian