VidCon Top 10: Choosing and Working with a Content Creator

Posted by Heather Prather on Jul 18, 2016 6:47:56 PM

In celebration of the powerful, cultural force that is online video, VidCon, has grown exponentially over the last seven years. Amongst this bustling gathering of brands, agencies, MCNs and creators, the next frontier for this ever-evolving space is redefined. Since it’s relatively early in the game, there is a lot of uncharted territory to cover in terms of standards, best practices, etc., but the excitement and potential is real to say the least.

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Topics: Collaboration, Advertising

Cannes Lions Survival Guide 2016

Posted by Brian Atton on Jun 8, 2016 3:18:46 AM

The countdown to Cannes is on! Once again, we feel it is our civic duty to help onboard newbies and enlighten crafty veterans alike, with the top tips and tales of a week spent in the South of France 2016.

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Topics: Cannes Lions

RIP MOV Video... Vive La MP4!

Posted by Team Simian on Apr 4, 2016 4:01:03 PM


The introduction of HTML5 made the dream of playing video online sans QuickTime plugin a reality. Web video is now more accessible than ever before, but with this shift comes the need for all video to be encoded to MP4. Even with Flash on its last leg with a diminishing hold of just six percent of mobile and web video in 2015, there are many industry die-hards who are finding making the switch from MOV video to MP4 video and video encoding a daunting task.

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Topics: Video Production

Reel Insights 2015: Showreel Stats, Trends and Best Practices

Posted by Team Simian on Feb 23, 2016 6:30:00 AM

Simian hits the ground running in 2016 with a look back at the year that was with our third annual installment of Simian Reel Insights 2015, or as we like to call it, “The State of the Reel”.

As an owner or executive producer, it’s no secret that successful sales reps are vital to your video production company’s bottom line. Plain and simple, if your sales representatives aren't winning bids, you aren't making money. With numerous production companies emerging daily, the competition is stiff and agencies have less time on their hands. That’s why it’s more important than ever for both you and your sales reps to understand how to optimize output, so that your work consistently rises to the top – and that’s exactly what Reel Insights is designed to do.

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Topics: Sales, Video Production

Tasty Tidbits: Taking a Bite Out of Short Form Content Challenges

Posted by Team Simian on Feb 2, 2016 11:34:05 AM

Video is king. Are we stating the obvious? Perhaps, but it’s important to understand that the majority of video consumption today is delivered in the form of short, snackable video = Short Form Content.

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Topics: Video Production, Advertising

Straight Talk From Top Executive Producers On What Makes A Great Director

Posted by Team Simian on Jan 21, 2016 9:22:05 AM

As a video production company, wouldn’t it be great to hear straight from the leading executive producers and managing directors in the industry exactly what they are looking for when hiring new directorial talent?

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Topics: Video Production

Star Wars Production Facts: A Geek’s Guide

Posted by Team Simian on Dec 8, 2015 8:28:43 AM

Long ago, in a galaxy far, far away …little known happenings, endless financial and creative struggles and seemingly impossible situations were endured by production and beyond while bringing the Star Wars franchise to life. Over the years, many of these behind-the-scenes stories and tidbits have remained relatively unknown to planet earth… until now.

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Topics: Humor, Video Production

In-House, Collaborative and Licensed Content: Weighing Your Options

Posted by Team Simian on Dec 1, 2015 8:39:32 AM

So you’re ready to begin development on your own video content strategy. Awesome! But what’s the best way to get started? What options are available to you? Which are most affordable and which will get you the most bang for your time and effort (and revenue) buck?

The best part is, there is no right or wrong way…just options!

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Topics: Video Production

Cutting the Cord: Brands in the Age of OTT

Posted by Heather Prather on Nov 24, 2015 8:08:13 AM

When it comes to broadcast television, cord cutting and cord shaving are fast becoming the norm.  Viewers are canceling subscriptions to cable and satellite services at breakneck speed in the interest of cutting cost and let’s be honest as a form of rebellion against the monopoly over our viewing habits that these companies hold.

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Topics: Business

Brands Under the Influence: The Benefits of Social Media Influencers

Posted by Team Simian on Nov 18, 2015 10:26:43 AM

While celebrity and spokesperson brand endorsements have become a staple marketing go-to tactic (hello, Captain Kirk!); in the age of social media, so has partnering with a “celebrity” of the social media world = A Social Media Influencer.

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Topics: Advertising

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