We cannot live without our cell phones. Think that’s an overstatement? Stats show that we spend a disproportionate amount of time on them—and selfies, texting, calls and emails aside—video is at the top of the list of primary uses for our little pocket pals.
According to the 2015 Internet Trends Report, the average user spends 2.8 hours a day on their mobile phone, so the bigger question we need to ask is, how can marketers adjust their ad spend and reach their audience? It’s clear that mobile video is key. But advertisers are falling short. How can you keep up?