Simian’s Guide To Mobile Video Advertising

Posted by Heather Prather on Oct 8, 2015 11:54:07 AM

We cannot live without our cell phones. Think that’s an overstatement? Stats show that we spend a disproportionate amount of time on them—and selfies, texting, calls and emails aside—video is at the top of the list of primary uses for our little pocket pals.

According to the 2015 Internet Trends Report, the average user spends 2.8 hours a day on their mobile phone, so the bigger question we need to ask is, how can marketers adjust their ad spend and reach their audience? It’s clear that mobile video is key. But advertisers are falling short. How can you keep up?

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Topics: Business, Advertising

Simian Top Picks: Video Encoding Software

Posted by Team Simian on Sep 28, 2015 10:01:19 AM

Since we know a thing or two about video encoding and since web browsers are moving to pure HTML5 (and are no longer supporting of plugins like QuickTime), encoding for the web is more important than ever. Of course it goes without saying that for ease of use, performance and saving time (not to mention kick-ass playback), the Simian Real Time Video Encoder 2™ (RTVE2) is our top pick. But to be fair and to help cut through the sea of encoding confusion, there are a couple of standouts for those who want to weigh their options.

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Topics: Technology, Video Production

Simian’s Top Secret Features: Part 2

Posted by Brian Atton on Sep 15, 2015 3:10:01 PM

Wow! Such a great response to Part 1 of our Simian Secret Features piece, it’s time for another round. Here goes Part 2 of Simian’s list of Top Secret Features ….plus a couple of bonus tips. Check ’em out, give them a try and work …even smarter!

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Topics: Insider, Simian

Simian at the VMA’s…and the winners are…

Posted by Paty Huthert on Aug 31, 2015 12:37:00 PM

Photo Courtesy of MTV

Simian clients took the VMA’s by storm!
We’re so proud of both our nominated and winning clients and their achievements – well done everyone.

From Song of Summer to Video of the Year, there was no limit to the creativity on display in these, the videos we’ve all come to love in 2015.

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Topics: Awards

The Bursting Internet

Posted by Jay Brooks on Aug 25, 2015 9:12:23 AM

As a cloud-based software company, we always keep our eyes focused on the big picture. In particular, the state of the Internet…you know, the thing that makes all of this possible.

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Topics: Technology

Simian’s Top Secret Features: Part 1

Posted by Brian Atton on Aug 18, 2015 1:16:00 PM

It’s no secret that Simian is one of the most powerful media sharing and presentation platforms available and features a plethora of benefits, but did you know that Simian also features a bevy of hidden gems that perhaps even the savviest Simian users aren’t aware of?

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Topics: Insider, Simian

The Great Divide: Advertising vs. Content Creators

Posted by Jay Brooks on Aug 11, 2015 8:27:17 AM

A few weeks ago, we attended our sixth Cannes Lions Festival of Creativity. Over the past few years, the festival has slowly changed its dynamic, with this year exhibiting the most notable change.  

Traditionally, Cannes Lions was an event where the Advertising Industry could let their hair down, show off their work and celebrate the industry as a whole. This year, we observed a massive shift and division of the events. 

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Topics: Cannes Lions

Collaborate on Video? Six Reasons You Need Media Asset Management

Posted by Team Simian on Aug 5, 2015 1:40:00 PM

FACT: Media Asset Management (MAM) holds the key to fast and effective video collaboration, sharing, review and approval and more. 

From simply saving time, to keeping projects on track and closing new business quickly, below are the top six reasons the world’s top companies rely on MAM to take the business of sharing to the next level…


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Topics: Collaboration, Media Asset Management

Reel Tips from Agency Producers

Posted by Paty Huthert on Jul 29, 2015 11:46:00 AM

So that reel you’ve been working on is finally good to go. Awesome! 

But, wouldn’t it be even more awesome to know before you hit send if you’ve curated the right spots, selected the appropriate placement and dialed in all of the fine details perfectly? Yep we think so too, so we made a few calls to some of the country’s top agencies for a little Q&A time…

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Topics: Sales

Lessons and Memorable Moments From Cannes Lions 2015

Posted by Heather Prather on Jul 9, 2015 12:50:00 PM

No doubt about it, Cannes Lions 2015 was a huge success with many memorable moments. At the center of the excitement was the third annual Innovation Lion, the debut of the Lions Innovation Festival (a celebration of all things tech), the newly appointed Glass Lion: A Lion for Change Award and the press-worthy happening that no blog about Cannes 2015 would be complete without…a ubiquitous honorable mention of the overtly amorous couple on the red carpet.

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Topics: Cannes Lions

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