Worth While Watching: Social Video Success Metrics

Posted by Team Simian on Mar 27, 2017

So, you’ve posted a series of videos online via various outlets. To date, several of them have received hundreds, maybe even thousands of views. Great, right? Sure, it is! But now that you’ve got their attention, how do you duplicate that success?

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Topics: Video Production, Advertising

Collaborating with Conscience: Simian’s Green Initiative

Posted by Brian Atton on Feb 27, 2017

People come from all walks of life and opinions differ. Nothing new to be sure, but never more apparent than right now. Today, no matter our choice of candidate, political party, or point of view, the divisive lines blur significantly when it comes to the single thing we can all agree upon - the environment.

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Topics: Simian

Well Done and Thank You: Superbowl 51's Impactful Ads

Posted by Paty Huthert on Feb 8, 2017

Right now, there's no escaping the political swirl that surrounds everything we see, do and feel. From the newsstands, to the newsroom, to the streets and beyond, it's all about what's next for America and for each of us, as individuals. Our status quo has become a rocky, tenuous landscape of contradiction and mixed messages seeded with words of hope and encouragement derived from the most unexpected places, and this week's most buzzed-about call for change is no exception - the world of advertising.

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Topics: Advertising

Science Future: Inside Artificial Intelligence Advertising’s Coolest Ads

Posted by Heather Prather on Dec 5, 2016

Talk about smart advertising. Changing the advertising landscape, Artificial Intelligence Advertising leverages technology, brand marketing and machine knowledge, along with gathered user interaction to create next-level options for companies who want to not only reach their audience in new and more creative ways, but also get to know their behaviors (and manipulate them) on a more intimate level.

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Topics: Technology, Advertising

Programmatic Audio Advertising: What It Is and Why You Should Care

Posted by Team Simian on Nov 15, 2016

Music, no matter the genre, culture, location or avenue, reigns supreme as the single most consumed entertainment medium in the world. Since radio’s infancy, music, news and all things broadcast have had a lifelong companion: Advertising.

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Topics: Technology, Advertising

From Fashion to Filmaking: How Simian Revolutionised Creative Software in the Production World

Posted by Team Simian on Oct 27, 2016

This post was originally published on Little Black Book Online.

From high-school band mates to business partners, Brian Atton and Jay Brooks have harnessed the perfect blend of technical know-how and creative thinking to form a company that has revolutionized the media sharing landscape. Through their creation, Simian, a video-sharing and collaboration platform and industry tech toolkit, they’ve pioneered numerous features so successful that they’ve now been adopted across the industry as standard practice. The duo reveal the story behind the company’s evolution from service provider to creative partner.

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Topics: Simian

The VR Download Part IV: The VR Scoop from Whiteboard Pictures

Posted by Team Simian on Sep 19, 2016

In the final installment of The VR Download, our four-part follow-up series to the launch of our complete 360º/VR Support Solution, we take one last look at the current state of 360º/VR Video through the eyes of visionary and industry trailblazer, Jonathan Yaniv, Co-Owner of Whiteboard Pictures.

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Topics: Video Production, 360º / Virtual Reality

Simian Insider: Industry Leaders on the DNA of a Great Editor

Posted by Kellie Atton on Sep 12, 2016

Editing. The art of bringing storytelling, both simple and highly complex to life. An art form where the innate knack for creative cohesion and a gift of great vision are paramount. What makes an editor a true artist in their field? What drives these visionaries to do what they do and what do the companies that rely on their skills look for when choosing the perfect editor for a project?

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Topics: Post Production

How Simian Cloud Storage Integration Enhances Media Asset Management

Posted by Team Simian on Sep 7, 2016

With ever-expanding media libraries and satellite teams and employees around the globe, Cloud storage options like Dropbox and Box are must-have add-ons for most of today’s high-output creative companies. In a recent Simian client poll, an overwhelming 80% sited a Dropbox and Box integration as their #1 get and with 61% of creatives working outside the office at least part of the time, the need for the ability to work on-the-go is key.

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Topics: Collaboration, Simian, Media Asset Management, Media Sharing

The VR Download Part III: B-Reel Films' Take On The 360º/VR Video Industry

Posted by Team Simian on Aug 31, 2016

Welcome to part three of Simian’s four-part follow-up series to the launch of our complete 360º/VR Support offering. Designed to expose the inside track from the experts on what’s next for 360º/VR Video, The Simian VR Download takes a closer look at the current challenges and potential solutions on the horizon.

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Topics: Video Production, 360º / Virtual Reality

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